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Fox News says Bill O'Reilly didn't know he'd be used in investment scheme newsletter
by Sydney Smith, StinkyJournalism.org September 01, 2010   05:55 am EST
Fox News says Bill O'Reilly didn't know he'd be used in investment scheme newsletter
The above screenshot shows an e-mail promotion for the "Economic Crisis Summit," a web program that hosted an interview with O'Reilly. Later they used his image and likeness to promote a financial investment newsletter. (Credit: Media Matters)
 

An e-mail from conservative news agency Newsmax converted an interview with Bill O'Reilly into an endorsement for an investment program -- without his knowledge.

Newsmax's e-mail promoted a webcast called "Economic Crisis Summit," which featured both the O'Reilly interview and a promotion for a financial investment newsletter.  (A copy of the e-mail, which lists O'Reilly as the "premier guest," is available here on Media Matters'...Go to full story

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UK's Express newspaper promotes company in news story & advertorial, only pages apart
by Sydney Smith, StinkyJournalism.org August 23, 2010   07:57 am EST
UK's Express newspaper promotes company in news story & advertorial, only pages apart
NEWS STORY? The Sunday Express published a two-page advertisement for solar energy company HomeSun. The problem was a few pages later, a supposed "news story" even hawks HomeSun's services, going so far to claim that families can save money and reduce their carbon footprint by switching to HomeSun. Screen shot detail above shows the beginning of the news story by Ronald Yeats. (Credit: The Express)
 

The UK Sunday Express seems to have crossed the line separating advertising and editorial with its August 15 coverage of solar power company HomeSun.  The Daily Express has a circulation of 745,000, according to the Mondo Times.

Roy Greenslade of The Guardian spotted that a few pages after a two-page advertisement for HomeSun,  The Express featured a very favorable article further promoting HomeSun.

StinkyJournalism...Go to full story

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Advertiser's logo featured during WABC-TV New York's news broadcasts
by Sydney Smith, StinkyJournalism.org July 27, 2010   06:26 am EST
Advertiser's logo featured during WABC-TV New York's news broadcasts
The New York Daily News reported ABC affiliate, Channel 7 in New York, is now featuring an advertiser--including its logo--during its news broadcasts. (Credit: ABC/Channel 7 Screen shot, NY Daily News)
 

Television news continues the current media trend to blur the boundary between advertising and news content to reap profits.   

The New York Daily News's TV editor Richard Huff reported July 16 that New York's WABC-TV/Channel 7 has started featuring ad space during its actual newscast.  (Huff's article wasn't available on The Daily News website July 19, but is available through paid online databases such as NewsBank.)

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No Pepsi Blog Please : Advertorial Blog Removed After Upseting ScienceBloggers
by Sydney Smith, StinkyJournalism.org July 12, 2010   08:21 am EST
No Pepsi Blog Please :  Advertorial Blog Removed After Upseting ScienceBloggers
This screenshot from ScienceBlogs' new Food Frontiers blog, sponsored and written by PepsiCo, indicates that the blog has been labeled an advertorial and discloses Pepsi's relationship to the blog. The blog was removed from ScienceBlogs July 8(Credit: Food Frontiers)
 

Media Bistro's Web Newser reported July 8 that ScienceBlogs has already removed Food Frontiers, the advertorial blog PepsiCo sponsored for just two days.

Web Newer reported July 7 that "dozens of bloggers" were not OK with Scienceblogs.com's new blog, Food Frontiers.   The Food Frontiers blog was sponsored and written by PepsiCo employees. 

Scienceblogs.com "has established itself as one of the premiere...Go to full story

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LA Times Criticized for King Kong Advertising Wrap
by Sydney Smith, StinkyJournalism.org July 11, 2010   07:29 am EST
LA Times Criticized for King Kong Advertising Wrap
This screenshot of the LA Times advertising wrap shows that while the LA Times did include an "Advertising" label, it was small compared with the rest of the text. (Credit: Visual Editors)
 

Los Angeles county's board of supervisors called out the LA Times for its advertising wrap of the newspaper July 1, Eric Sass wrote on MediaDailyNews July  2.

The newspaper featured a four-page advertisement which wrapped the LATExtra section.  The ad was for a new King Kong attraction at Universal Studios Hollywood.   The first page is labeled “ADVERTISEMENT” in red letters, and the inner pages are labeled “ADVERTISING...Go to full story

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WGN Ch. 9 Chicago Partners With L.L.Bean, Brands Reporters With Logo
by Sydney Smith, StinkyJournalism.org May 25, 2010   07:40 am EST
WGN Ch. 9 Chicago Partners With L.L.Bean, Brands Reporters With Logo
The above image is a StinkyJournalism spoof that merges the icon of ethical journalism, Walter Cronkite, with what may be its future--Nascar-like branding on the clothing of reporters. WGN Ch.9 Chicago, and the clothing company, L.L.Bean, have "partnered." Reporters will be clothed in L.L. Bean outerwear in exchange for a credit at the end of the newscast. (Photo Illustration).
 

Phil Rosenthal reported in The Chicago Tribune May 19 that WGN Channel 9 and L.L.Bean have partnered, exchanging L.L.Bean outerwear for a credit at the end of the newscast.

WGN Channel 9-Chicago's news director Greg Caputo said "Tribune Co. lawyers vetted the deal,” Rosenthal reported. Rosenthal also reported that Caputo said the station doesn't cover L.L.Bean as a company.

However, StinkyJournalism found a YouTube video that...Go to full story

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Los Angeles Times Now Adding Ad Links in Stories
by Sydney Smith, StinkyJournalism.org May 02, 2010   09:18 am EST
Los Angeles Times Now Adding Ad Links in Stories
This Los Angeles Times article features e-commerce links. Each story with ad links is to have a disclaimer statement, as is shown in this screen shot.
 

The Los Angeles Times started publishing e-commerce links in its stories this week.

LA Observed wrote April 27 that the links will only be in certain stories and blogs and that they will not be in news stories or columns.  E-commerce links will be colored green, and editorial links will continue to be blue.  Each article with an e-commerce link will have a disclaimer reading:

Clicking on Green Links will take you to a third-party...Go to full story

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Los Angeles Times Sells Its Front Page For Disney Ad
by Rhonda Roland Shearer, StinkyJournalism.org March 06, 2010   10:10 am EST
Los Angeles Times Sells Its Front Page For Disney Ad
The Los Angeles Times sold its front page as ad space yesterday. Disney paid $700,000, according to The Wrap. The above image shows the fake front page Times readers faced before reaching the actual Times masthead with yesterday's news stories.
 

In 2008, when a fake newspaper front page made a splash with commuters in New York City, the spoof turned out to be the handiwork of political pranksters wanting to propagate their message about ending the Iraq war. The New York Times, the victim of the hoax, reported, "The spurious 14-page papers — with a headline “IRAQ WAR ENDS” — surprised commuters, many of whom took the free copies thinking they were...Go to full story

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Washington Post Issues Guidelines to Prevent another 'Salon-Gate'
by Molika Ashford, Stinkyjournalism.org February 09, 2010   08:55 am EST
Washington Post Issues Guidelines to Prevent another 'Salon-Gate'
The Washington Post recently issued a set of guidelines for reporters and sponsored events.
 

Stung by last years ‘Salon-gate’ scandal, the Washington Post has codified its policy on reporters attending sponsored events.

Howard Kurtz, a Post staff writer, reports that the Post has clarified its guidelines for how the paper will participate in conferences sponsored by a single entity--almost never--and by groups of sponsors--only under certain circumstances and only on the record. Last July, the paper canceled a series of "off the...Go to full story

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Politico Lists the Year's Worst Media Blunders
by Molika Ashford, Stinkyjournalism.org January 04, 2010   08:49 am EST
Politico Lists the Year's Worst Media Blunders
AP image composite by Politico.com
 

If StinkyJournalism’s most popular stories of the year, or Craig Silverman’s best of the worst list of media corrections weren’t enough for you, Michael Calderone, of Politico.com has also issued a list of the years worst media blunders. A few stories we covered here at StinkyJournalism made the list, like

2) The Washington Post’s “Salongate”: It’s understandable that newspapers are seeking new revenue streams, but the Post took...Go to full story
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